About
This is where The Dapper Staff will be sharing their thoughts on the world of Dynamic Advertising.
About Dapper
Dapper (dapper.net) is a full solution for quickly making dynamic, live ads from an advertiser’s website, without any IT integration. Dapper Ads pull live products and inventory from the advertiser’s site, bringing the right offer to the right consumer through targeting on Dapper’s own pre-contextualized media, drawn from the largest and most effective existing ad networks and premium publisher partners. Dapper Ads at least double performance and ROI over other smart ads, showing particularly high performance lifts in Travel and Retail.
About Paul Knegten
I’m the primary poster around here so who the heck am I? Well, I’m Dapper’s Marketing guy and one of the first Dappers, following the company from a nerdy Web 2.0 feed-creation tool (still available at open.dapper.net) to our category-changing Dynamic Advertising tool and network. I’m one of our chief evangelists together with our founders Eran and Jon, bringing my take on online marketing from my background in marketing from music to biotechnology to the web to shameless underground promotion and groundswelling. Kellogg grad. Live in NY on the Upper West Side with my girlfriend and a small white dog named Gershwin.
Oh — and follow me (Paul) on Twitter for more frequent updates!