Podcast Episode 5: Matthew Roche (fmr CEO, Offermatica)
November 4th, 2009
Episode 5 of Advertising Sucks (and the People Who Fix It) is now live, with special guest and dear Dapper friend Matthew Roche, who founded Offermatica, a leading campaign optimization and analytics platform, and sold it to Omniture in 2007.
He provides some really interesting insight toward using analytics in marketing campaigns and where the data stops and the real marketing begins. He also provides his slant on the whole privacy debate. Listen in!
(no iTunes or don’t want to listen to it there? Here.)