Another Dapper Campaign: Prudential Real Estate
November 3rd, 2009
Over the summer we did an exciting campaign with Prudential Real Estate (read about it here, here, and here) that targeted two audiences, primarily.
1) Home buyers
2) Home renters
For each group, we looked at what kinds of properties they were browsing across the web, including sites like ApartmentFinder.com, Realtor.com, Truila, and others. For the buyers, we found comparable properties from PrudentialRealEstate.com in their target location and price range, as per the screen shot below.
For the renters, we looked at the target location and rent range, and then back-calculated that figure into a comparable monthly mortgage. Then, properties were searched on PrudentialRealEstate.com that matched those parameters and served up in the ad.
