Another Dapper Campaign: Reelz Channel
October 8th, 2009
(for RSS readers without Flash support, click through to the article to see the flash ad)
We did this campaign last month for Haworth Media / Reelz Channel, taking content from their site (previews to over 10,000 movie trailers, interviews, etc.) and showing the right one in the ad based on a weighted average of performance, context, semantics, and behavior. We were able to catch the engine at work in a particularly cool semantic matching instance on Access Hollywood:
Note that the inventory was sourced through our ad exchange partners and each impression was scanned in real time for these types of semantic (and other) cues.