Comments for The Dapper Blog http://blog.dapper.net Thu, 19 Nov 2009 10:11:01 +0000 http://wordpress.org/?v=2.8.4 hourly 1 Comment on ClickZ on Dapper, Real-Time Web, Expandable Banners by Siemense http://blog.dapper.net/?p=172&cpage=1#comment-5088 Siemense Thu, 19 Nov 2009 10:11:01 +0000 http://blog.dapper.net/?p=172#comment-5088 Yes, Demands of expandable banners nowadays are increasing and it should be according to changes trends.. Yes, Demands of expandable banners nowadays are increasing and it should be according to changes trends..

]]> Comment on Off to Monaco! by shady(dktor) http://blog.dapper.net/?p=384&cpage=1#comment-4982 shady(dktor) Sat, 14 Nov 2009 11:00:13 +0000 http://blog.dapper.net/?p=384#comment-4982 اهلا ومرحبا بكم اهلا ومرحبا بكم

]]> Comment on Podcast Episode 4: Brian Massey (ClickZ, Conversion Scientist) by The Dapper Blog » ClickZ: The Banner as Concierge http://blog.dapper.net/?p=313&cpage=1#comment-4971 The Dapper Blog » ClickZ: The Banner as Concierge Wed, 11 Nov 2009 18:36:59 +0000 http://blog.dapper.net/?p=313#comment-4971 [...] writeup today from our good friend Brian Massey (hear his podcast interview here).  Regarding Jonathan Mendez’s “Adplications” – a full retail application [...] [...] writeup today from our good friend Brian Massey (hear his podcast interview here).  Regarding Jonathan Mendez’s “Adplications” – a full retail application [...]

]]> Comment on Commentary: How Social Media Advertising Could Not Suck by The Dapper Blog » Michael’s Right. But Offers Shouldn’t = SPAM http://blog.dapper.net/?p=191&cpage=1#comment-4937 The Dapper Blog » Michael’s Right. But Offers Shouldn’t = SPAM Mon, 02 Nov 2009 23:16:11 +0000 http://blog.dapper.net/?p=191#comment-4937 [...] consumers and advertisers alike to derive far more value.  I recently wrote in Mediapost about how social media ads could leverage these data to not suck as much, and there’s really no reason why social gaming platforms can’t show us offers that [...] [...] consumers and advertisers alike to derive far more value.  I recently wrote in Mediapost about how social media ads could leverage these data to not suck as much, and there’s really no reason why social gaming platforms can’t show us offers that [...]

]]> Comment on 1-2-3 Punch of Display Advertising by Today’s Startup and Entrepreneurial Updates | CenterNetworks http://blog.dapper.net/?p=323&cpage=1#comment-4910 Today’s Startup and Entrepreneurial Updates | CenterNetworks Thu, 29 Oct 2009 15:00:17 +0000 http://blog.dapper.net/?p=323#comment-4910 [...] 1-2-3 Punch of Display Advertising – Dapper [...] [...] 1-2-3 Punch of Display Advertising – Dapper [...]

]]> Comment on WTF is Real-Time Bidding? (in 30 seconds!) by Eran http://blog.dapper.net/?p=285&cpage=1#comment-4788 Eran Thu, 15 Oct 2009 23:59:35 +0000 http://blog.dapper.net/?p=285#comment-4788 Which kinda makes the whole difference. When you're confined to the targeting abilities a line item gives you, your ability to make a decision at a granular level is way limited. Federating the Real-time auction part to advertisers/demand aggregators enables the usage of proprietary data and algorithms to accurately price impressions. As any trader in Wall St. knows, the big, sustainable margins come from moving away from average/bulk to accurately pricing the variances, and doing it faster than the next guy. This is what RTB unfolds. It is true, though, that from a landscape perspective, the real transformation in the media market is not just RTB per se. It is the fact that media trading algorithms and black boxes are replacing media buyers sitting on the phone, and large line item excel spreadsheets. As such, the role of traditional ad networks will change dramatically. And peter, yes, I avidly read mikeonads - He's plenty smart. E Which kinda makes the whole difference. When you’re confined to the targeting abilities a line item gives you, your ability to make a decision at a granular level is way limited. Federating the Real-time auction part to advertisers/demand aggregators enables the usage of proprietary data and algorithms to accurately price impressions. As any trader in Wall St. knows, the big, sustainable margins come from moving away from average/bulk to accurately pricing the variances, and doing it faster than the next guy. This is what RTB unfolds.

It is true, though, that from a landscape perspective, the real transformation in the media market is not just RTB per se. It is the fact that media trading algorithms and black boxes are replacing media buyers sitting on the phone, and large line item excel spreadsheets. As such, the role of traditional ad networks will change dramatically.

And peter, yes, I avidly read mikeonads – He’s plenty smart.

E

]]> Comment on WTF is Real-Time Bidding? (in 30 seconds!) by Peter Boot http://blog.dapper.net/?p=285&cpage=1#comment-4787 Peter Boot Thu, 15 Oct 2009 23:22:49 +0000 http://blog.dapper.net/?p=285#comment-4787 Not that clever, the distinction you make with a traditional exchange is false. Making different bids for each single item of inventory has always been available from real ad exchanges using predefined rule sets combined with pixels(cookies). What actually has changed is that the decision making rules and data storage can now reside and be executed within a bidders own infrastructure. Not that clever, the distinction you make with a traditional exchange is false. Making different bids for each single item of inventory has always been available from real ad exchanges using predefined rule sets combined with pixels(cookies).

What actually has changed is that the decision making rules and data storage can now reside and be executed within a bidders own infrastructure.

]]> Comment on WTF is Real-Time Bidding? (in 30 seconds!) by Pete Kim http://blog.dapper.net/?p=285&cpage=1#comment-4786 Pete Kim Thu, 15 Oct 2009 21:58:06 +0000 http://blog.dapper.net/?p=285#comment-4786 Clever - you should also check out the RTB stuff over at Mikeonads.com. Clever – you should also check out the RTB stuff over at Mikeonads.com.

]]> Comment on Commentary: How Behavioral Should Look in 6 Months by Paul Silver http://blog.dapper.net/?p=208&cpage=1#comment-4572 Paul Silver Thu, 24 Sep 2009 16:48:00 +0000 http://blog.dapper.net/?p=208#comment-4572 Hey Paul I got one recently from Monarch flights I was logged in looking for flights to Spain, did not purchase but then got an email almost instantly after logging off with promotions on flights to Spain - this had to be behavioural targeting as it included the city I researched to fly to and also the same dates...pretty impressive. Still didn't convert though...! Hey Paul

I got one recently from Monarch flights

I was logged in looking for flights to Spain, did not purchase but then got an email almost instantly after logging off with promotions on flights to Spain – this had to be behavioural targeting as it included the city I researched to fly to and also the same dates…pretty impressive.

Still didn’t convert though…!

]]> Comment on New Dapper Podcast: “Advertising Sucks (and the People Who Fix It)” by The Dapper Blog » Podcast Episode 2: John Durham (CEO, Catalyst:SF) http://blog.dapper.net/?p=201&cpage=1#comment-4552 The Dapper Blog » Podcast Episode 2: John Durham (CEO, Catalyst:SF) Wed, 23 Sep 2009 21:21:26 +0000 http://blog.dapper.net/?p=201#comment-4552 [...] He’s really, really insightful.  The theme is innovation as it relates to “brand,” but we’ll run the gamut.  He’ll tell me what he thinks of real-time, the behavioral privacy mess, and what he thinks the New York Times can do to leverage its brand and survive.  Don’t forget to listen to our previous episode with Iggy Fanlo too! [...] [...] He’s really, really insightful.  The theme is innovation as it relates to “brand,” but we’ll run the gamut.  He’ll tell me what he thinks of real-time, the behavioral privacy mess, and what he thinks the New York Times can do to leverage its brand and survive.  Don’t forget to listen to our previous episode with Iggy Fanlo too! [...]

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