Just posted Episode 6 of Advertising Sucks (and the People Who Fix It) with guest Sara Holubek, president of SEMPO and of her own marketing consultancy. You can reach her at www.saraholoubek.com.
Before forging out on her own, she was the Chief Strategy Officer at iCrossing and held roles at Organic and Blue Dingo. She is a master of search marketing, and we discussed a lot of how Search and Display are beginning to cross over. Another great guest and another great episode!
Listen to it here
(no iTunes or don’t want to listen to it there? Here.)
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Episode 5 of Advertising Sucks (and the People Who Fix It) is now live, with special guest and dear Dapper friend Matthew Roche, who founded Offermatica, a leading campaign optimization and analytics platform, and sold it to Omniture in 2007.
He provides some really interesting insight toward using analytics in marketing campaigns and where the data stops and the real marketing begins. He also provides his slant on the whole privacy debate. Listen in!
Listen to it here
(no iTunes or don’t want to listen to it there? Here.)
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Our fourth episode of Advertising Sucks (and the People Who Fix It) where I interview Brian Massey, both of ClickZ and his own company, the Conversion Scientist.
He recently wrote a great overview of how innovation is driving display advertising in a 2 part series, “Evolving Toward Targeted Display Advertising.” I asked him to delve deeper and share what he’s learned in researching this series, as well as asking him for some concrete tips for marketers looking to improve their ad (and website) strategy. Good times!
Listen to it here
(no iTunes or don’t want to listen to it there? Here.)
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Our third episode of Advertising Sucks (and the People Who Fix It) where I interview Peter Kim of Yahoo! SmartAds.
As a competitor, I gotta say Yahoo! SmartAds is the program to watch — Yahoo! collects so much great data, and now finally they have a platform for integrating these data into dynamic ads. Definitely the way we at Dapper see the world, and I was thrilled to geek it up with Peter a few weeks ago. Enjoy!
Listen to it here
(no iTunes or don’t want to listen to it there? Here.)
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Another episode of Advertising Sucks (and the People Who Fix It) where I interview John Durham (who some of you may remember as one of our esteemed moderators at IMC San Francisco back in May)
He’s really, really insightful. The theme is innovation as it relates to “brand,” but we’ll run the gamut. He’ll tell me what he thinks of real-time, the behavioral privacy mess, and what he thinks the New York Times can do to leverage its brand and survive. Don’t forget to listen to our previous episode with Iggy Fanlo (CEO, AdBrite) too!
Listen to it here
(no iTunes or don’t want to listen to it there? Here.)
pknegten Podcast
I’m pleased to announce that we’ve released our own podcast. No, this won’t be about Dapper: it’ll be an interview-based show that will gather the opinions of people who we feel are saving advertising. People like Iggy Fanlo, CEO of AdBrite in our first episode (now available) and future episodes with John Durham of Catalyst, and Peter Kim of SmartAds. And of course more to come.
We’ll expose the ways that superheros like these are injecting performance into Display advertising and generally where Display is headed if its to earn its keep next to Search. If there is a guest you’d like to see, a question you want answered, or just some feedback you’d like heard, feel free to comment here and on future blog posts with the category “Podcast.”
Subscribe to it here and listen to our first episode with Iggy Fanlo of AdBrite (hear him talk about how he’s bringing Wall Street to Madison Ave…exciting stuff!).
Hope you enjoy it!
P.S. Those without iTunes, subscribe here
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